Automated customer segmentation based on LRFMP analysis
Automated method for deep analysis and segmentation of customers based on their purchasing behavior
Which customers are more important
Begin to fall asleep and lose engagement with the company's products and loyalty system
Have an established behavioral pattern
Use traditional communication channels
Have an established behavioral pattern
Use traditional communication channels
Existing customers
Use the company's products extensively at the beginning
Frequently change their behavior by trying new products
Have accessible and convenient channels of communication
Frequently change their behavior by trying new products
Have accessible and convenient channels of communication
New clients
All types of customers are important, but where do you get the capacity to deal with them?
Multi-source integration, data storage, quality control
Data
Data analysis, statistics, forecasting, consumer behavior research
Expertise
Business intelligence, coding languages, visualization tools
Tools
Perform routine operations, best practice training, communication
Time
Integration and control of data with all company warehouses
Clear calculation logic, always ready for scoring
Clear calculation logic, always ready for scoring
Analytical segmentation of customers
Creation of individual offer for each customer
Creation of individual offer for each customer
Advanced analytics without programming skills
Extensive reports up to and including management of customer flows via the company's loyalty program
Extensive reports up to and including management of customer flows via the company's loyalty program
Focus on what's most important - the rest is done automatically by the software
You need one tool –
the LRFMP client segmentation tool opportunities
the LRFMP client segmentation tool opportunities
Multi-source integration, data storage, quality control
Data analysis, statistics, forecasting, consumer behavior research
Business intelligence, coding languages, visualization tools
Perform routine operations, best practice training, communication
Data
Expertise
Tools
Time
LRFMP is a model that segments customers by:
total customer lifetime with the company (length),
the history of the last purchase (recency),
frequency of purchases (frequency),
purchase amount (monetary)
and potential of purchases (potential).
The model allows you to set any partitioning frequency for your customer segments:
from classic tertiles to deciles and higher.
total customer lifetime with the company (length),
the history of the last purchase (recency),
frequency of purchases (frequency),
purchase amount (monetary)
and potential of purchases (potential).
The model allows you to set any partitioning frequency for your customer segments:
from classic tertiles to deciles and higher.
What is the LRFMP analysis
Sub-models calculate all analytical, customer, metrics
The data from the various sources are cleaned, enriched and fed into the model
The model does analytical segmentation of customers
How does it work
1
2
3
Automated and accurate reporting of program success and sales
4
Solution integrates with cloud services
Customer data
LRFMP Segmentator
Other Databases
CRM systems
Excel and other tools
starting from 99 000 roubles
Pricing is based on individual approach and depends on configuration and platform
Pricing is based on individual approach and depends on configuration and platform
Solution price
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